{"id":3198,"date":"2021-03-31T07:11:45","date_gmt":"2021-03-31T07:11:45","guid":{"rendered":"https:\/\/integrityicon.org\/?p=3198"},"modified":"2022-05-16T11:09:32","modified_gmt":"2022-05-16T11:09:32","slug":"business-integrity-during-covid-19-how-to-build-integrity-and-trust-within-businesses-during-pandemic","status":"publish","type":"post","link":"https:\/\/integrityicon.org\/es\/business-integrity-during-covid-19-how-to-build-integrity-and-trust-within-businesses-during-pandemic\/","title":{"rendered":"Business integrity during COVID-19: How to build integrity and trust within businesses during pandemic?"},"content":{"rendered":"<p>By\u00a0<strong>Bakhtawar Khalid<\/strong><\/p>\n<p>In the light of recent hoarding and price manipulation scandals, the business industry has developed a reputation for its lack of ethics. In an industry where getting ahead and making money appears to take precedence over ethical decision-making, it can be difficult to understand the importance of ethical behavior in business.<\/p>\n<p>Lack of business ethics and commitment to compliance leads to a wealth of problems for a business; for instance, they can face:<\/p>\n<ul>\n<li>Fines and long-drawn legal battles;<\/li>\n<li>Criminal charges against those involved;<\/li>\n<li>Negative effects on employee motivation may create an air of distrust among employees and tension created from such an environment hinders collaborative work. Unethical practices incentivize employees to skip protocols resulting in increased paperwork and sometimes repeated efforts;<\/li>\n<li>Unethical practices promoted by company leaders result in a loss of respect from employees. If publicly disclosed, this leads to a loss of credibility and customer confidence;<\/li>\n<li>It might result in business disruption \u2013 any business activities that may be affected by compliance violation consequences or legal holds;<\/li>\n<li>Productivity losses \u2013 business productivity is generally impacted when compliance violations are levied against a business;<\/li>\n<li>Revenue losses \u2013 revenue can certainly be impacted by regulatory violations and the consequent fines and damage to the market repute and credibility;<\/li>\n<\/ul>\n<p>Although creating an ethical culture is important for sustainable business growth, creating a level playing field in the business environment requires constant interactive dialogue and advocacy by the business community with government officials. Transparency International\u2019s 2019 Corruption Perceptions Index (which ranks 180 countries and territories by their perceived levels of public sector corruption) showed that more than two-thirds of the countries scored below 50 on a scale of 0 (highly corrupt) to 100 (very clean).<\/p>\n<p><strong>What is trust and how does it relate to business?<\/strong><\/p>\n<p>Trust is defined as \u201cour willingness to be vulnerable to the actions of others because we believe they have good intentions and will behave well toward us.\u201d Trust is given when an individual or an organization exhibits evidence to safeguard your interests through repeated action. For businesses, trust refers to organizational policies and operations that deliver on their brand promise.<\/p>\n<p>Businesses build trust among customers when they repeatedly deliver what they say they do, whether it be high quality, great service, or the most unique or most affordable product. Trust is lost when businesses fail to deliver on their promise and when they exhibit interests that are markedly different to the communities they are operating in.<\/p>\n<p>During the corona-virus lockdown, we saw many businesses dedicating their corporate social responsibility budgets towards impacted citizens, service delivery riders involved in ration distribution and restaurants making lunch packs for frontline professionals. However, we also witnessed the flipside of businesses using this emergency as an opportunity to hoard and manipulate the prices of wheat, sugar, petroleum, and even life-saving drugs. In this difficult socio-economic situation, it is a real challenge for businesses to survive but being empathetic towards their customers goes a long way in building customer loyalty.<\/p>\n<p><strong>How can businesses be empathetic towards customers and display integrity in their operations?<\/strong><\/p>\n<p>Developing products, services and organizational policies while keeping the human experience at the center is a great way to show that your organization cares. We are seeing more Pakistani companies developing this human-centric approach in their communication and public messaging during the COVID-19 pandemic.<\/p>\n<p>For example, Ufone\u2019s campaign during COVID-19 \u201cHumein hai App ka Khayal\u201d stood out. In these difficult times, Ufone is now giving its customers free calls to medical centers, emergency services and help-lines. Establishing a code of conduct and ethics policy helps to maintain an ethical culture within the organization.<\/p>\n<p>While upholding internal standards of integrity, the business community of Pakistan should also focus on rebuilding the trust with the government and customers by adopting transparency in their practices. There are a few good examples of this in Pakistan. Amidst this outbreak of unethical practices witnessed by wheat and pharmaceutical sectors in Pakistan, there are still industry giants working with the government and private sector to help their communities come out in this crisis. Their efforts help build their credibility and should encourage small and medium enterprises to emulate their behavior. Allied Bank contributed Rs. 60 million to PM\u2019s Corona Relief Fund and in support of NGOs and hospitals across the country.<\/p>\n<p>It also provided direct\u00a0financial assistance to the country\u2019s leading hospitals: Shaukat Khanum, Dow University, Indus Hospital and the Institute of Public Health, Punjab. The Atlas Group committed Rs one billion per month to pay all employees irrespective of lockdown. It will also ensure that its 200 vendors and 2,000 dealers do the same. Cyber net enhanced the bandwidth to allow people working from home to connect. Additionally, Engro Foundation, the social investment\u00a0arm of Engro Corp signed a collaboration agreement with the Bill and\u00a0Melinda Gates Foundation to address poverty alleviation, health, and\u00a0nutrition.<\/p>\n<p>Another approach often adopted is to collaborate with community influencers of concerned communities. Certain institutions have a strong influence over the relationship between business, government, and consumers. In Pakistan, these intermediary institutions are civil society watchdogs, business intelligentsia, and well-known business education institutions. These comparatively new stakeholders have expertise and knowledge about business dynamics and generally use media to wield influence. These institutions profoundly impact not only the peoples\u2019 trust and reputation of the business but also the government\u2019s business policy.<\/p>\n<p>A great way of rebuilding the trustworthiness of businesses is by contributing to society. This will help communities identify you as community partners. For example, often we witness big brands sponsoring community parks, university gyms and playgrounds communicating that they are invested in the growth of this community and like to support their interests.<\/p>\n<p>The business community of Pakistan has had a very confrontational relationship with the authorities. There is a need to shift this relationship to an interactive and proactive one. We need to recognize the benefits of reconciliation and a positive approach towards business regulations and develop close coordination with the regulatory bodies. A close interaction will help both the partners understand each other\u2019s positions and achieve the intended results of the dialogue.<\/p>\n<p>Building trust is all about taking decisive action to not only safeguard your own interests but also safeguard the interests of the communities we are working in. Building stronger oversight and advocacy organizations \u2013 including the business community \u2013 offers a good start.<\/p>\n<p>&nbsp;<\/p>\n<p><em>Article originally published by the <a href=\"https:\/\/sdpi.org\/business-integrity-during-covid-19\/\">Sustainable Development Policy Institute<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>By\u00a0Bakhtawar Khalid In the light of recent hoarding and price manipulation scandals, the business industry has developed a reputation for its lack of ethics. In an industry where getting ahead and making money appears to take precedence over ethical decision-making, it can be difficult to understand the importance of ethical behavior in business. Lack of business ethics and commitment to compliance leads to a wealth of problems for a business; for instance, they can face: Fines and long-drawn legal battles; Criminal charges against those involved; Negative effects on employee motivation may create an air of distrust among employees and tension created from such an environment hinders collaborative work. Unethical practices incentivize employees to skip protocols resulting in increased paperwork and sometimes repeated efforts; Unethical practices promoted by company leaders result in a loss of respect from employees. If publicly disclosed, this leads to a loss of credibility and customer confidence; It might result in business disruption \u2013 any business activities that may be affected by compliance violation consequences or legal holds; Productivity losses \u2013 business productivity is generally impacted when compliance violations are levied against a business; Revenue losses \u2013 revenue can certainly be impacted by regulatory violations and the consequent fines and damage to the market repute and credibility; Although creating an ethical culture is important for sustainable business growth, creating a level playing field in the business environment requires constant interactive dialogue and advocacy by the business community with government officials. Transparency International\u2019s 2019 Corruption Perceptions Index (which ranks 180 countries and territories by their perceived levels of public sector corruption) showed that more than two-thirds of the countries scored below 50 on a scale of 0 (highly corrupt) to 100 (very clean). What is trust and how does it relate to business? Trust is defined as \u201cour willingness to be vulnerable to the actions of others because we believe they have good intentions and will behave well toward us.\u201d Trust is given when an individual or an organization exhibits evidence to safeguard your interests through repeated action. For businesses, trust refers to organizational policies and operations that deliver on their brand promise. Businesses build trust among customers when they repeatedly deliver what they say they do, whether it be high quality, great service, or the most unique or most affordable product. Trust is lost when businesses fail to deliver on their promise and when they exhibit interests that are markedly different to the communities they are operating in. During the corona-virus lockdown, we saw many businesses dedicating their corporate social responsibility budgets towards impacted citizens, service delivery riders involved in ration distribution and restaurants making lunch packs for frontline professionals. However, we also witnessed the flipside of businesses using this emergency as an opportunity to hoard and manipulate the prices of wheat, sugar, petroleum, and even life-saving drugs. In this difficult socio-economic situation, it is a real challenge for businesses to survive but being empathetic towards their customers goes a long way in building customer loyalty. How [&hellip;]<\/p>","protected":false},"author":11,"featured_media":3202,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,13,110],"tags":[19,29,160],"class_list":["post-3198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-news","category-pakistan","tag-accountability-lab-pakistan","tag-pakistan","tag-pakistan-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Business integrity during COVID-19: How to build integrity and trust within businesses during pandemic? | Integrity Icon<\/title>\n<meta name=\"description\" content=\"Business integrity during COVID-19: How to build integrity and trust within businesses during pandemic?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integrityicon.org\/es\/business-integrity-during-covid-19-how-to-build-integrity-and-trust-within-businesses-during-pandemic\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business integrity during COVID-19: How to build integrity and trust within businesses during pandemic? | Integrity Icon\" \/>\n<meta property=\"og:description\" content=\"Business integrity during COVID-19: How to build integrity and trust within businesses during pandemic?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integrityicon.org\/es\/business-integrity-during-covid-19-how-to-build-integrity-and-trust-within-businesses-during-pandemic\/\" \/>\n<meta property=\"og:site_name\" content=\"Integrity Icon\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-31T07:11:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-16T11:09:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integrityicon.org\/wp-content\/uploads\/2021\/03\/123139244_1504113293112452_3540521511903176119_n-e1617174695100.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tirelo Makwela\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tirelo Makwela\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integrityicon.org\/business-integrity-during-covid-19-how-to-build-integrity-and-trust-within-businesses-during-pandemic\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integrityicon.org\/business-integrity-during-covid-19-how-to-build-integrity-and-trust-within-businesses-during-pandemic\/\"},\"author\":{\"name\":\"Tirelo Makwela\",\"@id\":\"https:\/\/integrityicon.org\/#\/schema\/person\/1bfa3361b2558d3bf049390bfaf3d53e\"},\"headline\":\"Business integrity during COVID-19: How to build integrity and trust within businesses during pandemic?\",\"datePublished\":\"2021-03-31T07:11:45+00:00\",\"dateModified\":\"2022-05-16T11:09:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integrityicon.org\/business-integrity-during-covid-19-how-to-build-integrity-and-trust-within-businesses-during-pandemic\/\"},\"wordCount\":1079,\"image\":{\"@id\":\"https:\/\/integrityicon.org\/business-integrity-during-covid-19-how-to-build-integrity-and-trust-within-businesses-during-pandemic\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integrityicon.org\/wp-content\/uploads\/2021\/03\/123139244_1504113293112452_3540521511903176119_n-e1617174695100.jpg\",\"keywords\":[\"Accountability Lab Pakistan\",\"Pakistan\",\"Pakistan News\"],\"articleSection\":[\"Blog\",\"News\",\"Pakistan\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integrityicon.org\/business-integrity-during-covid-19-how-to-build-integrity-and-trust-within-businesses-during-pandemic\/\",\"url\":\"https:\/\/integrityicon.org\/business-integrity-during-covid-19-how-to-build-integrity-and-trust-within-businesses-during-pandemic\/\",\"name\":\"Business integrity during COVID-19: How to build integrity and trust within businesses during pandemic? | Integrity Icon\",\"isPartOf\":{\"@id\":\"https:\/\/integrityicon.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/integrityicon.org\/business-integrity-during-covid-19-how-to-build-integrity-and-trust-within-businesses-during-pandemic\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/integrityicon.org\/business-integrity-during-covid-19-how-to-build-integrity-and-trust-within-businesses-during-pandemic\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integrityicon.org\/wp-content\/uploads\/2021\/03\/123139244_1504113293112452_3540521511903176119_n-e1617174695100.jpg\",\"datePublished\":\"2021-03-31T07:11:45+00:00\",\"dateModified\":\"2022-05-16T11:09:32+00:00\",\"author\":{\"@id\":\"https:\/\/integrityicon.org\/#\/schema\/person\/1bfa3361b2558d3bf049390bfaf3d53e\"},\"description\":\"Business integrity during COVID-19: How to build integrity and trust within businesses during pandemic?\",\"breadcrumb\":{\"@id\":\"https:\/\/integrityicon.org\/business-integrity-during-covid-19-how-to-build-integrity-and-trust-within-businesses-during-pandemic\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/integrityicon.org\/business-integrity-during-covid-19-how-to-build-integrity-and-trust-within-businesses-during-pandemic\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/integrityicon.org\/business-integrity-during-covid-19-how-to-build-integrity-and-trust-within-businesses-during-pandemic\/#primaryimage\",\"url\":\"https:\/\/integrityicon.org\/wp-content\/uploads\/2021\/03\/123139244_1504113293112452_3540521511903176119_n-e1617174695100.jpg\",\"contentUrl\":\"https:\/\/integrityicon.org\/wp-content\/uploads\/2021\/03\/123139244_1504113293112452_3540521511903176119_n-e1617174695100.jpg\",\"width\":1024,\"height\":512},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/integrityicon.org\/business-integrity-during-covid-19-how-to-build-integrity-and-trust-within-businesses-during-pandemic\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/integrityicon.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Business integrity during COVID-19: How to build integrity and trust within businesses during pandemic?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/integrityicon.org\/#website\",\"url\":\"https:\/\/integrityicon.org\/\",\"name\":\"Integrity Icon\",\"description\":\"Integrity Icon\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/integrityicon.org\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/integrityicon.org\/#\/schema\/person\/1bfa3361b2558d3bf049390bfaf3d53e\",\"name\":\"Tirelo Makwela\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/integrityicon.org\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2a428a9eaaa52221d183784d7ba812f3ff299a2d7879dbce5b226318a835a06c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2a428a9eaaa52221d183784d7ba812f3ff299a2d7879dbce5b226318a835a06c?s=96&d=mm&r=g\",\"caption\":\"Tirelo Makwela\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Business integrity during COVID-19: How to build integrity and trust within businesses during pandemic? | Integrity Icon","description":"Business integrity during COVID-19: How to build integrity and trust within businesses during pandemic?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integrityicon.org\/es\/business-integrity-during-covid-19-how-to-build-integrity-and-trust-within-businesses-during-pandemic\/","og_locale":"es_ES","og_type":"article","og_title":"Business integrity during COVID-19: How to build integrity and trust within businesses during pandemic? | Integrity Icon","og_description":"Business integrity during COVID-19: How to build integrity and trust within businesses during pandemic?","og_url":"https:\/\/integrityicon.org\/es\/business-integrity-during-covid-19-how-to-build-integrity-and-trust-within-businesses-during-pandemic\/","og_site_name":"Integrity Icon","article_published_time":"2021-03-31T07:11:45+00:00","article_modified_time":"2022-05-16T11:09:32+00:00","og_image":[{"width":1024,"height":512,"url":"https:\/\/integrityicon.org\/wp-content\/uploads\/2021\/03\/123139244_1504113293112452_3540521511903176119_n-e1617174695100.jpg","type":"image\/jpeg"}],"author":"Tirelo Makwela","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Tirelo Makwela","Tiempo de lectura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integrityicon.org\/business-integrity-during-covid-19-how-to-build-integrity-and-trust-within-businesses-during-pandemic\/#article","isPartOf":{"@id":"https:\/\/integrityicon.org\/business-integrity-during-covid-19-how-to-build-integrity-and-trust-within-businesses-during-pandemic\/"},"author":{"name":"Tirelo Makwela","@id":"https:\/\/integrityicon.org\/#\/schema\/person\/1bfa3361b2558d3bf049390bfaf3d53e"},"headline":"Business integrity during COVID-19: How to build integrity and trust within businesses during pandemic?","datePublished":"2021-03-31T07:11:45+00:00","dateModified":"2022-05-16T11:09:32+00:00","mainEntityOfPage":{"@id":"https:\/\/integrityicon.org\/business-integrity-during-covid-19-how-to-build-integrity-and-trust-within-businesses-during-pandemic\/"},"wordCount":1079,"image":{"@id":"https:\/\/integrityicon.org\/business-integrity-during-covid-19-how-to-build-integrity-and-trust-within-businesses-during-pandemic\/#primaryimage"},"thumbnailUrl":"https:\/\/integrityicon.org\/wp-content\/uploads\/2021\/03\/123139244_1504113293112452_3540521511903176119_n-e1617174695100.jpg","keywords":["Accountability Lab Pakistan","Pakistan","Pakistan News"],"articleSection":["Blog","News","Pakistan"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/integrityicon.org\/business-integrity-during-covid-19-how-to-build-integrity-and-trust-within-businesses-during-pandemic\/","url":"https:\/\/integrityicon.org\/business-integrity-during-covid-19-how-to-build-integrity-and-trust-within-businesses-during-pandemic\/","name":"Business integrity during COVID-19: How to build integrity and trust within businesses during pandemic? | Integrity Icon","isPartOf":{"@id":"https:\/\/integrityicon.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integrityicon.org\/business-integrity-during-covid-19-how-to-build-integrity-and-trust-within-businesses-during-pandemic\/#primaryimage"},"image":{"@id":"https:\/\/integrityicon.org\/business-integrity-during-covid-19-how-to-build-integrity-and-trust-within-businesses-during-pandemic\/#primaryimage"},"thumbnailUrl":"https:\/\/integrityicon.org\/wp-content\/uploads\/2021\/03\/123139244_1504113293112452_3540521511903176119_n-e1617174695100.jpg","datePublished":"2021-03-31T07:11:45+00:00","dateModified":"2022-05-16T11:09:32+00:00","author":{"@id":"https:\/\/integrityicon.org\/#\/schema\/person\/1bfa3361b2558d3bf049390bfaf3d53e"},"description":"Business integrity during COVID-19: How to build integrity and trust within businesses during pandemic?","breadcrumb":{"@id":"https:\/\/integrityicon.org\/business-integrity-during-covid-19-how-to-build-integrity-and-trust-within-businesses-during-pandemic\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integrityicon.org\/business-integrity-during-covid-19-how-to-build-integrity-and-trust-within-businesses-during-pandemic\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/integrityicon.org\/business-integrity-during-covid-19-how-to-build-integrity-and-trust-within-businesses-during-pandemic\/#primaryimage","url":"https:\/\/integrityicon.org\/wp-content\/uploads\/2021\/03\/123139244_1504113293112452_3540521511903176119_n-e1617174695100.jpg","contentUrl":"https:\/\/integrityicon.org\/wp-content\/uploads\/2021\/03\/123139244_1504113293112452_3540521511903176119_n-e1617174695100.jpg","width":1024,"height":512},{"@type":"BreadcrumbList","@id":"https:\/\/integrityicon.org\/business-integrity-during-covid-19-how-to-build-integrity-and-trust-within-businesses-during-pandemic\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integrityicon.org\/"},{"@type":"ListItem","position":2,"name":"Business integrity during COVID-19: How to build integrity and trust within businesses during pandemic?"}]},{"@type":"WebSite","@id":"https:\/\/integrityicon.org\/#website","url":"https:\/\/integrityicon.org\/","name":"Integrity Icon","description":"Integrity Icon","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integrityicon.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/integrityicon.org\/#\/schema\/person\/1bfa3361b2558d3bf049390bfaf3d53e","name":"Tirelo Makwela","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/integrityicon.org\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2a428a9eaaa52221d183784d7ba812f3ff299a2d7879dbce5b226318a835a06c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2a428a9eaaa52221d183784d7ba812f3ff299a2d7879dbce5b226318a835a06c?s=96&d=mm&r=g","caption":"Tirelo Makwela"}}]}},"_links":{"self":[{"href":"https:\/\/integrityicon.org\/es\/wp-json\/wp\/v2\/posts\/3198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integrityicon.org\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integrityicon.org\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integrityicon.org\/es\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/integrityicon.org\/es\/wp-json\/wp\/v2\/comments?post=3198"}],"version-history":[{"count":2,"href":"https:\/\/integrityicon.org\/es\/wp-json\/wp\/v2\/posts\/3198\/revisions"}],"predecessor-version":[{"id":3201,"href":"https:\/\/integrityicon.org\/es\/wp-json\/wp\/v2\/posts\/3198\/revisions\/3201"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integrityicon.org\/es\/wp-json\/wp\/v2\/media\/3202"}],"wp:attachment":[{"href":"https:\/\/integrityicon.org\/es\/wp-json\/wp\/v2\/media?parent=3198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integrityicon.org\/es\/wp-json\/wp\/v2\/categories?post=3198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integrityicon.org\/es\/wp-json\/wp\/v2\/tags?post=3198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}