{"id":1974,"date":"2020-06-25T09:58:21","date_gmt":"2020-06-25T09:58:21","guid":{"rendered":"https:\/\/www.integrityicon.org\/?p=1974"},"modified":"2020-07-08T10:49:57","modified_gmt":"2020-07-08T10:49:57","slug":"why-naming-and-faming-matters-for-social-accountability-practice","status":"publish","type":"post","link":"https:\/\/integrityicon.org\/es\/why-naming-and-faming-matters-for-social-accountability-practice\/","title":{"rendered":"Why \u2018naming and faming\u2019 matters for social accountability practice"},"content":{"rendered":"<p><img decoding=\"async\" class=\"lazyload size-medium wp-image-1982 alignright\" src=\"https:\/\/integrityicon.org\/wp-content\/uploads\/2020\/06\/Mirja-3-300x300.png\" data-orig-src=\"https:\/\/integrityicon.org\/wp-content\/uploads\/2020\/06\/Mirja-3-300x300.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27300%27%20height%3D%27300%27%20viewBox%3D%270%200%20300%20300%27%3E%3Crect%20width%3D%27300%27%20height%3D%27300%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/integrityicon.org\/wp-content\/uploads\/2020\/06\/Mirja-3-66x66.png 66w, https:\/\/integrityicon.org\/wp-content\/uploads\/2020\/06\/Mirja-3-150x150.png 150w, https:\/\/integrityicon.org\/wp-content\/uploads\/2020\/06\/Mirja-3-200x200.png 200w, https:\/\/integrityicon.org\/wp-content\/uploads\/2020\/06\/Mirja-3-300x300.png 300w, https:\/\/integrityicon.org\/wp-content\/uploads\/2020\/06\/Mirja-3-400x400.png 400w, https:\/\/integrityicon.org\/wp-content\/uploads\/2020\/06\/Mirja-3-600x600.png 600w, https:\/\/integrityicon.org\/wp-content\/uploads\/2020\/06\/Mirja-3-768x768.png 768w, https:\/\/integrityicon.org\/wp-content\/uploads\/2020\/06\/Mirja-3.png 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Dr Mirja Delport is a doctor at the Oudtshoorn District Hospital in South Africa. Since the outbreak of the coronavirus, she&#8217;s been on the frontlines, working day shifts at the hospital and then doing double duty at a community clinic near her home. In a webinar unpacking social accountability practice that was co-hosted by Accountability Lab and the World Bank, she s<\/span><span style=\"font-weight: 400;\">hared how doing the right thing in an emergency response &#8211; often with very limited resources &#8211; and being famed for it was a powerful motivator for shifting behaviours and changing norms.<\/span><\/p>\n<p>Mirja was joined by three other dedicated icons in our global network &#8211; Sita Sharma from Nepal, and Rebecca Scotland and Jugbeh Kekula who are both from Liberia. Our Integrity Icon program works to lift public servants up and support a global coalition among them that pushes for positive solutions to integrity challenges. The webinar was a strong exercise in understanding why doing the right thing &#8211; and being famed for it &#8211; is a powerful motivator for shifting behaviors and changing norms.<\/p>\n<p><span style=\"font-weight: 400;\">Mirja&#8217;s personal experience of public healthcare challenges inspire her to ensure that patients are directed to the correct healthcare access points to facilitate timely treatment.\u00a0<\/span><span style=\"font-weight: 400;\">\u201cIt seems a bit corny and cheesy, the fact that you make a difference, but the perspective helps when everything starts to get a bit overwhelming and you start questioning what you&#8217;re doing and asking whether people find value in what I\u2019m doing besides getting their tablets. Is there some kind of positive thing besides just fetching a tablet and going away and being like, &#8216;Okay, I\u2019ll just keep coming and doing this&#8217;. But actually you realise that patient had a big change in her life. She now knows her diagnosis. She now knows what\u2019s going on with her and is now educated to the point that she\u2019s taking ownership over her illness,&#8221; Mirja explains.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s evident that Mirja is more than passionate about her work. For her, integrity is following up on all her patients and ensuring that none of them slip through the cracks by doing the right thing simply because it is the right thing to do, without seeking praise or external validation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIt was such a random thing and I saw it today &#8211;\u00a0 those small moments where you see that you\u2019ve been their first call. So it\u2019s not just exiting the system but that they are at a next level of care, seeing that your small intervention that you made in the beginning has actually made a vast change in their lives. So, that today for me, was petrol in my tank.\u201d Furthermore, b<\/span><span style=\"font-weight: 400;\">y modelling that kind of behaviour, she hopes to be a positive influence in other \u2018s lives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">She adds that as a doctor, it\u2019s difficult to do so in the public sector as there are many things she sees that she would like to do for the patients but is often constrained by the resources available.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI always start by being honest with my patients. If I tell them we are going to do this or do that for them, I make sure I follow through when it&#8217;s done and they see that I\u2019m still interested in them and I like to follow up about what\u2019s going on. I try to keep my word to the patient and stick to the commitments I have made. I focus and show them that I am interested because often patients in the public system don\u2019t trust us and feel like they are just one in a number &#8211; so I try to be present and focus,&#8221; she says.\u00a0<\/span><span style=\"font-weight: 400;\">All public sector workers, she says, should strive towards going above and beyond the call of duty to make a positive change as a solid basis for integrity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">She adds that she&#8217;s usually the one who questions if the systems are working and brings up ideas to evaluate how to improve systems in her small town clinic and district hospital.<\/span><\/p>\n<p>During the COVID-19 pandemic, the added stress and anxiety has also weighed heavily on her and her team&#8217;s shoulders. Being on the healthcare frontlines can\u00a0<span style=\"font-weight: 400;\">be exhausting as doctors and nurses are trying to reach every patient&#8217;s needs without shelving their own. But she advises that doctors should not stretch themselves too thin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cYou can\u2019t stretch yourself too thin and this is why I am honest with my patients about setting realistic goals with them.\u201d<\/span><\/p>\n<p><em>*Look out for the next blog in this series next week as we meet other icons from our network doing incredible, necessary work.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Dr Mirja Delport is a doctor at the Oudtshoorn District Hospital in South Africa. Since the outbreak of the coronavirus, she&#8217;s been on the frontlines, working day shifts at the hospital and then doing double duty at a community clinic near her home. In a webinar unpacking social accountability practice that was co-hosted by Accountability Lab and the World Bank, she shared how doing the right thing in an emergency response &#8211; often with very limited resources &#8211; and being famed for it was a powerful motivator for shifting behaviours and changing norms. Mirja was joined by three other dedicated icons in our global network &#8211; Sita Sharma from Nepal, and Rebecca Scotland and Jugbeh Kekula who are both from Liberia. Our Integrity Icon program works to lift public servants up and support a global coalition among them that pushes for positive solutions to integrity challenges. The webinar was a strong exercise in understanding why doing the right thing &#8211; and being famed for it &#8211; is a powerful motivator for shifting behaviors and changing norms. Mirja&#8217;s personal experience of public healthcare challenges inspire her to ensure that patients are directed to the correct healthcare access points to facilitate timely treatment.\u00a0\u201cIt seems a bit corny and cheesy, the fact that you make a difference, but the perspective helps when everything starts to get a bit overwhelming and you start questioning what you&#8217;re doing and asking whether people find value in what I\u2019m doing besides getting their tablets. Is there some kind of positive thing besides just fetching a tablet and going away and being like, &#8216;Okay, I\u2019ll just keep coming and doing this&#8217;. But actually you realise that patient had a big change in her life. She now knows her diagnosis. She now knows what\u2019s going on with her and is now educated to the point that she\u2019s taking ownership over her illness,&#8221; Mirja explains. It\u2019s evident that Mirja is more than passionate about her work. For her, integrity is following up on all her patients and ensuring that none of them slip through the cracks by doing the right thing simply because it is the right thing to do, without seeking praise or external validation. \u201cIt was such a random thing and I saw it today &#8211;\u00a0 those small moments where you see that you\u2019ve been their first call. So it\u2019s not just exiting the system but that they are at a next level of care, seeing that your small intervention that you made in the beginning has actually made a vast change in their lives. So, that today for me, was petrol in my tank.\u201d Furthermore, by modelling that kind of behaviour, she hopes to be a positive influence in other \u2018s lives. She adds that as a doctor, it\u2019s difficult to do so in the public sector as there are many things she sees that she would like to do for the patients but is often constrained by the resources available. \u201cI always start by being honest [&hellip;]<\/p>","protected":false},"author":5,"featured_media":2031,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[65,16,18,17],"class_list":["post-1974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-healthcare","tag-integrity-icon","tag-public-service","tag-south-africa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why \u2018naming and faming\u2019 matters for social accountability practice | Integrity Icon<\/title>\n<meta name=\"description\" content=\"Why \u2018naming 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